There’s a lot of buzz around Pinterest group boards. What they are, how to find them and if they’re worth your time. It’s a big topic to cover. Here’s the long and short of it; if Pinterest is a part of your marketing strategy (and it definitely should be) then group boards are a must. They will help you get eyes in front of your content and drastically increase your reach. They are also an excellent source of great re-pinnable content for your own boards.
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I’m going to break down the do’s and don’ts of Pinterest group boards as simply as I can. It may seem overwhelming at first, but once you get the hang of it (and learn from some of my mistakes!) you’ll be on your way to major traffic growth.
What is a Group Board?
A group board is simply a Pinterest board in which multiple people can contribute pins.
One person owns the board and can invite others to contribute to the board.
They are beneficial because the pins in the board can be exposed to the followers of all the contributors, not just the owner.
So if the board has 10 contributors and they all have 500 followers, your pins could potentially be getting in front of 5000 sets of eyes. That’s why they are valuable to your marketing strategy.
How to Find Group Boards
The best way to find good group boards is to find a top blogger in your niche and take a look at their list of boards, chances are they will own or contribute to several group boards. You can tell if it’s a group board at a glance because of the bubble overlay indicating multiple contributors.