If you are a maker with an online shop, you know how hard it can be to stand out in the crowd. There are a ton of shops competing for the same customers and getting eyes on your products can be really difficult. With online shops you can no longer just open the doors and expect customers to come rushing in, you have to (virtually) go out there and find people and drag them into your shop. I know, it sounds depressing. You’ve spent all this time perfecting your craft, polishing your shop and now I’m telling you you need to work hard bringing in customers.
Don’t shoot the messenger!
Outside of Etsy, the best place to focus your marketing efforts is on social media. And you’ll get the biggest bang for your buck using Pinterest. (So to speak, since Pinterest is FREE to use after all, lol). So I’m going to show you how to create pins for Etsy listings and the best way to add them to Pinterest.
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Fair warning: This post is novel-length. 😀 But I know you’ll find it super helpful, so hang in there!
Pinterest is a great platform for product sellers because it is basically a visual search engine. People go there to look at all the pretty pretty pictures. And online product sellers already have lots of pictures to share. It’s a good match.
Other social platforms, not so much.