How to Create Pins for Etsy Listings and Add Them to Pinterest

Using Picmonkey you can easily create a number of different pin designs for your handmade products

If you are a maker with an online shop, you know how hard it can be to stand out in the crowd. There are a ton of shops competing for the same customers and getting eyes on your products can be really difficult. With online shops you can no longer just open the doors and expect customers to come rushing in, you have to (virtually) go out there and find people and drag them into your shop. I know, it sounds depressing. You’ve spent all this time perfecting your craft, polishing your shop and now I’m telling you you need to work hard bringing in customers.

Don’t shoot the messenger!

Outside of Etsy, the best place to focus your marketing efforts is on social media. And you’ll get the biggest bang for your buck using Pinterest. (So to speak, since Pinterest is FREE to use after all, lol). So I’m going to show you how to create pins for Etsy listings and the best way to add them to Pinterest.

How to create pins for etsy listings and add them to pinterest. Designing custom pins for your product listings is the best way to massively increase your shop views. Get customers into your online shop with an effective Pinterest strategy. Create unique pins for your listings will help you stand out in a sea of standard listing pins.

This blog post contains affiliate links. Learn more.

(This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)

 

Fair warning: This post is novel-length. 😀 But I know you’ll find it super helpful, so hang in there!

 

Pinterest is a great platform for product sellers because it is basically a visual search engine. People go there to look at all the pretty pretty pictures. And online product sellers already have lots of pictures to share. It’s a good match.

Other social platforms, not so much.

Instagram posts are pretty much only good for about 24 hours. Unless you have a really consistent IG strategy and have lots of time to be social and connect with people on an individual basis, it’s not ideal. I mean, I definitely recommend having an Instagram account and posting regularly, but it’s got drawbacks in my opinion.

Facebook seems to change it’s algorithm every 33 seconds and I personally don’t have time for that. It’s getting harder and harder to get eyes on your FB posts unless you pay for boosting or ads (and FB ads are a tough nut to crack). No thanks.

But Pinterest’s got your back. Once you create a pin and send it out, it’s out there forever. And comments aren’t really a thing on Pinterest so you don’t need to be social and remember to reply to anyone (Introverts rejoice!)

Pinterest is worth the energy you put into it.

Pinterest accounts for about 31% of my shop’s views. That’s a pretty big chunk of people that I have reached into internet-land to collect. No one else sent those people to me, that’s my Pinterest marketing efforts coming to fruition. It’s nice to know that you can have some level of control in terms of getting eyes on your shop.

And it doesn’t need to be complicated. Lemme show you how to create pins for Etsy listings the RIGHT way.

(ps. This strategy will also work for shops not hosted on Etsy like Shopify or Woocommerce. I just reference Etsy because that’s where my shop is.)

 

 

Why Create Unique Product Pins?

So, why can’t you just pin a product pic straight from your listing? Well, you can, but it won’t get you very far.

For starters, your product pictures aren’t sized for Pinterest since Etsy favours more horizontal photos and Pinterest favours vertical. So listing pics on their own won’t be super effective as pins.

Secondly, if you pin a picture directly from a listing, that picture will always lead back to that specific listing. Even if it sells outs or you remove the listing. When a customer lands on a listing that is no longer there, other similar items will be recommended to them instead. Items from other people’s shops. So you’ve essentially just found a customer for someone else. Boo.

I have a couple of dud pins floating around on Pinterest (pinned in the days before I knew how to create pins for etsy listings) and this is what happens when I click on one. None of these listings are from my shop. So my pin and product are sending customers to other shops. And the customer probably doesn’t even realize it. Unless they are really familiar with my work, why wouldn’t they assume that these other listings are mine?!

When your product is unavailable, Etsy recommends items from other shops instead.

Creating a custom pin gives you so much more control over your potential customer’s experience. And it is a much more effective & strategic method of marketing.

 

How to Create Pins for Etsy Listings

You’ve already got awesome pictures, now you’re going to make an awesome pin with them.

(If you need help creating amazing product photos, click the button below!)

 

 

The first thing to keep in mind is the size of your pin. Pinterest has recently changed it’s preferred pin length so that anything longer than 1260px will actually get cut off in the feed (You can still see the whole pin if you click on it though).

So the perfect pin size these days is 564px X 1184px . Give or take a little depending on your photos. You don’t want to stretch them out to fit an ideal pin size only to reduce the quality of the photo. It’s about balance.

The best way to decide on a pin size is to make it twice as tall as it is wide.

Or go with Pinterest’s official recommendation of 600px X 900px since that’s easier to remember. 🙂

Now, there are endless pin designs you could try. I’m going to show you a couple of simple options because in my opinion simple is always better.

Pro Tip: When I’m in need of a little inspiration for pin design I like to do a slow scroll through my Pinterest home feed and take note of all the pins that draw my eye.

I use Picmonkey to create all my pins and business graphics and I love it. It gives me all the functionality I need while still being easy to use. It’s not free anymore, but I gladly pay for the Pro Plan ($9.99/mo) since it’s a program I use almost daily . You can also get the Basic Plan ($5.99/mo) or I think you can still try a free trial. Ok I know this is starting to sound like a sales pitch, but I swear to you that I love this program and you will too. Let’s carry on!

(If you’d like to know about all the other tools I use to run to my businesses check out this post: Ultimate List of Tools for Creative Shop Owners. )

Collage Style Pin

I like to use collages because it’s an easy way to create long pins and get a few angles of your product in a single pin.

Head into Picmonkey and click on Collage.

Creating a custom pin using Picmonkey

Change the collage layout by selecting ‘Ducks in a Row’ and opting for 3 boxes.

Changing the layout of your Picmonkey collage

Next, rotate and re-size the layout to 584 x 1164.

Rotate and Re-size the pin so it's optimized for pinterest

Add your images from your desktop and arrange them so they look balanced. You can also adjust the amount of white space that borders the images by clicking on the paint palette icon. I like to bring the spacing down to about 7-8.

Add your images from your desktop to create your picmonkey collage

Now you can click the ‘Send to Editor’ button so you can add overlays or text.

Try to arrange your images to look balanced within the collage

 

Adding Text

Now you can add some text to your collage. I like to use 2 different fonts when it makes sense to. Sometimes I use 2 colours as well to help create balance. I always draw the colours out from my images using this (free) html colour picker.

For this pin I’ve also added a white rectangle under my text that’s been faded so my images will still show through but the text is more legible.

One of the great things about Picmonkey is that you can use your own fonts if you want to. This will help you stand out in the sea of pins that all have the same fonts. You can score some great free fonts on Creative Market every Monday. That’s where I got the fonts I’ve used here, Oh Wonder Sans and Jelytta.

How to add text and overlays to a picmonkey collage

 

It’s never a bad idea to add a little branding to your pins. It can help prevent your pins from getting stolen and redirecting people to other sites. (A sad truth of using Pinterest I’m afraid.)

It can also help viewers start to recognize your products and your business. They might scroll past 3 of your pins but stop at the 4th because they’ve recognized the branding.

I very simply add my website to the bottom of every pin using one of the same fonts I’ve used in the overlay. I leave out the www. to give people a greater chance of getting my biz name stuck in their heads.

If you make printables or other kinds of prints, you may want to consider adding watermarks to prevent them being stolen or screen shot.

Here’s another version of the collage pin. Everything is the same as above except I’ve omitted the center image and made the top and bottom images taller before sending it to the editor.

Leave white space in your collage for text

This leaves a nice white space for unobstructed text.

Leave some white space in your picmonkey collage for text

 

Third Pin Style

Here’s where I like to use a product picture I’ve taken in which I have left some natural white space.

On the Picmonkey homepage, hover over ‘Design’ and click on ‘Custom Size’. Enter in 584 x 1164 and click ‘Make it’.

Design a custom sized picmonkey pin
Create a custom sized pin

Click the butterfly icon and add your image from your desktop.

Add an image overlay from your desktop

Size your image so it fits the box and add your enticing text. For this pin I decided to crop a little off the top to better suit the design I was going for.

Sometimes you need to crop your design so it looks more balanced

Here are all 3 pins next to each other.

Using Picmonkey you can easily create a number of different pin designs for your handmade products

A note on adding text: Your text overlay should concisely convey what your product is but also give viewers a reason to click on it. Think of how your product is used or who it’s for and try to find an angle in as few words as possible.

 

 

How to Upload Your Pics to Pinterest

Once you have created your pretty pin, you need to add it to Pinterest.

First, make sure you have saved your pin with a proper name. And I mean saved on your desktop with a proper name. Preferably a name with searchable keywords. This helps with SEO on various platforms and it will simplify your life later on. Trust me.

Head over to your Pinterest account and hover over the red + button in the top right menu bar, click ‘create pin’.

Click the red button to add a custom pin to pinterest

It was brought to my attention that the red plus button doesn’t appear in the header of non-business accounts. It still exists, you just have to click through a couple extra buttons.

How to create a pin in a non-business account

On your homepage/feed page, click on your name in the right top corner.

Then click on the ‘Pins’ button and you will see the red plus button. Yay!

 

This box will open up:

How to add a custom pin to pinterest

Click to upload your pin from your desktop.

Add the URL of the page you want your pin to direct to.

Now here’s what I highly recommend:

Direct your pin to a category page rather than an individual listing. As I mentioned before, individual listings may not last forever in your shop. But your categories are much less likely to change or be deleted. Plus directing customers to your category pages immediately gives them a view of all the variations of the product that you offer.

For example, my pin might be all about blue hair bows but when you click on it you will be directed to the Hair Bows section of my shop. The customer will have to locate the blue bows again but they will also have seen all the other colours and styles I offer. It’s a win if the blue bows happens to be sold out at that moment.

Next, add a description. You can make it pretty long (500 characters) and that’s a good opportunity to get a lot of keywords in there.

But don’t just stuff a bunch of keywords in like you’re duplicating your Etsy tags. Pinterest doesn’t like that. Instead try to fit them in naturally and conversationally.

You should add a few relevant hashtags too, 2-3 is fine.

Adding a custom pin to Pinterest using hashtags and a great description

Now save your pin to a relevant board.

Pinning, Repinning & Scheduling

The very first board you need to save your pin to is a relevant board. NOT your ‘Best of’ board or your ‘Etsy Listings’ board.

So if you make party printables, save it to ‘Birthday Party Ideas’. Or if you make screen-printed t-shirts, save it to ‘Fashion for Millennial’s’. Make sense?

This will help Pinterest get a really good sense of what your pin is all about and where to recommend it. From this relevant board, you can repin your pin everywhere else.

I use a scheduling tool to distribute my pins and it works really well for me.

Using Tailwind, I’ve created board lists and one of my lists is for Etsy or Product related boards. So with a couple of clicks I can schedule out my pins to all suitable boards and space them out so they’re not all going out at the same time.

Scheduling is awesome because then you don’t have to worry about being available to pin at optimal times during the day. Tailwind takes care of that for you so you can just focus on getting to soccer practice on time!

Depending on the board, I will wait 2-4 weeks before repinning the same pin to the same board. Basically you need to wait until the original pin is further down the board so you don’t appear to be spamming the board.

This is mainly for the sake of group boards. I suppose you can spam your own boards as much as you like!

 

Related: Ultimate List of Tools for Creative Shop Owners.

Group Boards

Group boards are where it’s at in terms of gaining traction on Pinterest.

A group board is a board that the owner has opened up to other contributors. So the potential audience of the board is the collective following of all the contributors. This can get your work in front of a lot more people.

Finding group boards and getting accepted as a contributor can take time though. I would say on average I’ve heard back from about half the group boards I’ve inquired with. And it has taken up to 2 months to get responses. So be patient!

Here are some Etsy-related group boards I’m in that you could try inquiring with:

My Favorite Etsy Sellers
Etsy.com Group
All Things Etsy
Adorable Etsy Finds
Wonderful Things Found on Etsy
Top Handmade Shops
Pinter-Etsy Small Biz Group
Handmakers Success Group Board
Look What I Made
Handmade Boutique

Pro tip: If you want to find additional group boards, pick someone in an Etsy group board, look at their profile and find all the group boards they are in. (You can recognize a group board by the bubble with lots of faces in it.)

Rinse and repeat until you have a big list of boards you can try to get on! Always make sure you read the board rules before inquiring and abide by the rules after being accepted. Then start scheduling those amazing pins and watch your shop views grow!

 

Well done for making it to the end of this epic post! I hope now you feel like you have a better idea of how to create pins for Etsy listings!

This is a massive topic so hit me up with all your questions because I’ve likely forgotten something! (Plus I’d love to hear from you!)

Happy Pinning!

Don’t forget to grab a free chapter and worksheet from my E-Book!

 

VINE & LACE

51 comments

  1. Just found this article about Pinterest on Pinterest! And I am definitely saving it to read again. I just got onto my first group board and I didn’t know about linking to category instead of the item. Thanks for a great post!

  2. Thank you so much for a brilliant post. I read through it twice and then set about updating some of my Etsy products listed here. I also edited some of my website listings too.
    To date I have had little interest in my Etsy shop from Pinterest. Almost all of my business comes from Etsy search. Maybe changing things around a bit will make a difference. I now have a mammoth task ahead of me.
    Thank you.

    1. Hi Janet, Typically there are instructions on how to join within the board description. If not, I recommend contacting the owner of the board who is the first person/bubble in the list of contributors. 🙂

  3. Laura, thank you so much! It’s a very useful article for me, I liked three pin’s designes. And I didn’t know that a pin’s description and a listing’s description are not the same.

  4. This is a great post! Thank you so much for such an organized, easily understood and user friendly article. Pinterest is the vehicle that I plan to use most extensively for marketing my Etsy shop and you just made it so clear and concise. Much appreciated!

  5. I can’t thank you enough for this amazing how-to! I’ve been using Pinterest for a number of years for my etsy shop, but I also knew I was not using it to its potential. From your tips on SEO, to pinterest group boards and best practices for pinning, to creating pin-worthy graphics, this has been SO helpful! It’s easy to read and easy to follow. It was just what I needed, and I’ve already created two Pins that I am so happy with 🙂 Thank you so much!

  6. Great post! Thanks so much for the step-by-step and beautiful examples 🙂 Really helpful! I’m also a fan of PicMonkey but my work hasn’t looked anywhere as lovely as yours… Time for some practice!

    1. I’m so glad my post was helpful to you! When I’m looking for inspiration for pins, I like to just scroll through my Pinterest quickly and only stop at the pins that really grab my eye. I save them to a secret board for future reference! 🙂

  7. Thanks for the info, very useful.
    Heads up, I think there is a typo on the sizing. First you write “So the perfect pin size these days is 564px X 1184px” – but further down it say 584px X 1164px

  8. Thank you so much for your post! I was able to create my pin. Could you let me know how I would go about pinning it to a group board instead of my own boards?
    Thanks!

    1. Hi Heather! You need to join some group boards, usually by contacting the board owners. For example, if you look at my Pinterest profile, http://www.pinterest.ca/nightingalel, and scroll down towards the bottom of my boards you’ll see I’m in a number of group boards. You can recognize them because there is a bubble of multiple faces on the board cover. When you click the board, you’ll see that there are a number of people contributing to the board. The owner of the board will be the first person in the list. There are usually instructions on how to join a board written in the description. Gosh I hope that makes sense! Once you’ve been accepted as a contributor on a group board you can pin to it just like any other board. Let me know if you have any other questions!

  9. Thank you for taking the time to write this post. I plan to try the steps for creating the pins for my shop listing on Pinterest. I like your tips about pinning to a relevant board first. This is very good to know. Great information. Thank you for sharing.

  10. Beautifully done. Very informative and helpful to all new small business owners. A LOT of insight on the HOW TO’S to get it done. I appreciate you being here. I don’t have a website yet, but I’m working on it.

  11. Hi, I read your article & love your tips. Though I have a question as I’m currently working on opening an Etsy store. I was doing affiliate marketing and used alot of Etsy items to promote on Pinterest until this Spring. As I read that Etsy was no longer allowing direct links to Pinterst And especially for owners to use direct linking to their shops. (Specifically one should have a blog or some landing page first, then link to your store) Would you have any input on this? Thanks!

    1. Hi Corrina,
      Thanks for reading! Were you using Shopstyle Collective to promote Etsy items? As far as I know, you can no longer create affiliate pins for Etsy items, but there shouldn’t be a problem with linking to your own listings. Etsy has provided a Pin it button on every listing in the right hand menu bar, so that makes me think it’s still ok to have pins that link to listings. You just can’t earn a commission on clicks to other people’s items anymore. I hope that helps!
      Laura

  12. Bravo! You are brilliant!
    Thank you for this post, there is sooo much out there that is cookie cutter and of very little value, your post was just the opposite, I have learned a ton.
    I had listings that I needed to put in my shop, so I followed along with your post with one of those listing and will do so for the rest. Thanks again.

  13. Ohmygoodness! You’ve included SO MANY awesome tips in this one post. Thank you! I have and use Photoshop, but will be able to translate your tips easily. Thank you for your thoroughness!

  14. A couple of your suggestions I’m already implementing, but you’ve given me a few more to try. I’m looking forward to creating more pins.

  15. Super cute pins! I love the variety that you created just by using two photos. It’s amazing how creating fun graphics can sell a product versus just a photo of the product. Thanks for sharing!

  16. This is so great for you to share! I love all everything about this. I agree with making correct images and ketwords for pinterest.

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