If you are a maker with an online shop, you know how hard it can be to stand out in the crowd. There are a ton of shops competing for the same customers and getting eyes on your products can be really difficult. With online shops you can no longer just open the doors and expect customers to come rushing in, you have to (virtually) go out there and find people and drag them into your shop. I know, it sounds depressing. You’ve spent all this time perfecting your craft, polishing your shop and now I’m telling you you need to work hard bringing in customers.
Don’t shoot the messenger!
Outside of Etsy, the best place to focus your marketing efforts is on social media. And you’ll get the biggest bang for your buck using Pinterest. (So to speak, since Pinterest is FREE to use after all, lol). So I’m going to show you how to create pins for Etsy listings and the best way to add them to Pinterest.
This post contains affiliate links. Read more.(This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)
Fair warning: This post is novel-length. 😀 But I know you’ll find it super helpful, so hang in there!
Pinterest is a great platform for product sellers because it is basically a visual search engine. People go there to look at all the pretty pretty pictures. And online product sellers already have lots of pictures to share. It’s a good match.
Other social platforms, not so much.
Instagram posts are pretty much only good for about 24 hours. Unless you have a really consistent IG strategy and have lots of time to be social and connect with people on an individual basis, it’s not ideal. I mean, I definitely recommend having an Instagram account and posting regularly, but it’s got drawbacks in my opinion.
Facebook seems to change it’s algorithm every 33 seconds and I personally don’t have time for that. It’s getting harder and harder to get eyes on your FB posts unless you pay for boosting or ads (and FB ads are a tough nut to crack). No thanks.
But Pinterest’s got your back. Once you create a pin and send it out, it’s out there forever. And comments aren’t really a thing on Pinterest so you don’t need to be social and remember to reply to anyone (Introverts rejoice!)
Pinterest is worth the energy you put into it.
Pinterest accounts for about 31% of my shop’s views. That’s a pretty big chunk of people that I have reached into internet-land to collect. No one else sent those people to me, that’s my Pinterest marketing efforts coming to fruition. It’s nice to know that you can have some level of control in terms of getting eyes on your shop.
And it doesn’t need to be complicated. Lemme show you how to create pins for Etsy listings the RIGHT way.
(ps. This strategy will also work for shops not hosted on Etsy like Shopify or Woocommerce. I just reference Etsy because that’s where my shop is.)
Why Create Unique Product Pins?
So, why can’t you just pin a product pic straight from your listing? Well, you can, but it won’t get you very far.
For starters, your product pictures aren’t sized for Pinterest since Etsy favours more horizontal photos and Pinterest favours vertical. So listing pics on their own won’t be super effective as pins.
Secondly, if you pin a picture directly from a listing, that picture will always lead back to that specific listing. Even if it sells outs or you remove the listing. When a customer lands on a listing that is no longer there, other similar items will be recommended to them instead. Items from other people’s shops. So you’ve essentially just found a customer for someone else. Boo.
I have a couple of dud pins floating around on Pinterest (pinned in the days before I knew how to create pins for etsy listings) and this is what happens when I click on one. None of these listings are from my shop. So my pin and product are sending customers to other shops. And the customer probably doesn’t even realize it. Unless they are really familiar with my work, why wouldn’t they assume that these other listings are mine?!
Creating a custom pin gives you so much more control over your potential customer’s experience. And it is a much more effective & strategic method of marketing.
How to Create Pins for Etsy Listings
You’ve already got awesome pictures, now you’re going to make an awesome pin with them.
(If you need help creating amazing product photos, click the button below or check out this post!)
The first thing to keep in mind is the size of your pin. Pinterest has recently changed it’s preferred pin length so that anything longer than 1260px will actually get cut off in the feed (You can still see the whole pin if you click on it though).
So the perfect pin size these days is 564px X 1184px . Give or take a little depending on your photos. You don’t want to stretch them out to fit an ideal pin size only to reduce the quality of the photo. It’s about balance.
The best way to decide on a pin size is to make it twice as tall as it is wide.
Or go with Pinterest’s official recommendation of 600px X 900px since that’s easier to remember. 🙂
Now, there are endless pin designs you could try. I’m going to show you a couple of simple options because in my opinion simple is always better.
Pro Tip: When I’m in need of a little inspiration for pin design I like to do a slow scroll through my Pinterest home feed and take note of all the pins that draw my eye.
I use Picmonkey to create all my pins and business graphics and I love it. It gives me all the functionality I need while still being easy to use. It’s not free anymore, but I gladly pay for the Pro Plan ($12.99/mo) since it’s a program I use almost daily . You can also get the Basic Plan ($7.99/mo) or you can start with a 7-day free trial. Ok I know this is starting to sound like a sales pitch, but I swear to you that I love this program and you will too. Let’s carry on!
You might also love:
Ultimate List of Tools for Creative Shop Owners.
A Simple 10 Minute Pinterest Strategy
How to Take Product Photos – 10 Tips for Online Shop Owners
Collage Style Pin
I like to use collages because it’s an easy way to create long pins and get a few angles of your product in a single pin.
Note: There is now an updated version of Picmonkey. BUT you can still create collages in the Old Picmonkey. That’s what this tutorial shows. All the same features are available in the New Picmonkey, they’re just in slightly different places.
Head into Picmonkey and click on Collage.
(If you’re using New Picmonkey, this is what your home dashboard looks like. Click on Collage to get started. It will give you the option to continue using the Old Picmonkey.)
Change the collage layout by selecting ‘Ducks in a Row’ and opting for 3 boxes.
Next, rotate and re-size the layout to 584 x 1164.
Add your images from your desktop and arrange them so they look balanced. You can also adjust the amount of white space that borders the images by clicking on the paint palette icon. I like to bring the spacing down to about 7-8.
Now you can click the ‘Send to Editor’ button so you can add overlays or text.
Now you can add some text to your collage. I like to use 2 different fonts when it makes sense to. Sometimes I use 2 colours as well to help create balance. I always draw the colours out from my images using this (free) html colour picker.
For this pin I’ve also added a white rectangle under my text that’s been faded so my images will still show through but the text is more legible.
One of the great things about Picmonkey is that you can use your own fonts if you want to. This will help you stand out in the sea of pins that all have the same fonts. You can score some great free fonts on Creative Market every Monday. That’s where I got the fonts I’ve used here, Oh Wonder Sans and Jelytta.
It’s never a bad idea to add a little branding to your pins. It can help prevent your pins from getting stolen and redirecting people to other sites. (A sad truth of using Pinterest I’m afraid.)
It can also help viewers start to recognize your products and your business. They might scroll past 3 of your pins but stop at the 4th because they’ve recognized the branding.
I very simply add my website to the bottom of every pin using one of the same fonts I’ve used in the overlay. I leave out the www. to give people a greater chance of getting my biz name stuck in their heads.
If you make printables or other kinds of prints, you may want to consider adding watermarks to prevent them being stolen or screen shot.
Here’s another version of the collage pin. Everything is the same as above except I’ve omitted the center image and made the top and bottom images taller before sending it to the editor.
This leaves a nice white space for unobstructed text.
Third Pin Style
Here’s where I like to use a product picture I’ve taken in which I have left some natural white space.
On the Picmonkey homepage, hover over ‘Design’ and click on ‘Custom Size’. Enter in 584 x 1164 and click ‘Make it’.
Click the butterfly icon and add your image from your desktop.
Size your image so it fits the box and add your enticing text. For this pin I decided to crop a little off the top to better suit the design I was going for.
Here are all 3 pins next to each other.
A note on adding text: Your text overlay should concisely convey what your product is but also give viewers a reason to click on it. Think of how your product is used or who it’s for and try to find an angle in as few words as possible.
How to Upload Your Pics to Pinterest
Once you have created your pretty pin, you need to add it to Pinterest.
First, make sure you have saved your pin with a proper name. And I mean saved on your desktop with a proper name. Preferably a name with searchable keywords. This helps with SEO on various platforms and it will simplify your life later on. Trust me.
Head over to your Pinterest account and hover over the red + button in the top right menu bar, click ‘create pin’.
It was brought to my attention that the red plus button doesn’t appear in the header of non-business accounts. It still exists, you just have to click through a couple extra buttons.
On your homepage/feed page, click on your name in the right top corner.
Then click on the ‘Pins’ button and you will see the red plus button. Yay!
This box will open up:
Click to upload your pin from your desktop.
Add the URL of the page you want your pin to direct to.
Now here’s what I highly recommend:
Direct your pin to a category page rather than an individual listing. As I mentioned before, individual listings may not last forever in your shop. But your categories are much less likely to change or be deleted. Plus directing customers to your category pages immediately gives them a view of all the variations of the product that you offer.
For example, my pin might be all about blue hair bows but when you click on it you will be directed to the Hair Bows section of my shop. The customer will have to locate the blue bows again but they will also have seen all the other colours and styles I offer. It’s a win if the blue bows happens to be sold out at that moment.
Next, add a description. You can make it pretty long (500 characters) and that’s a good opportunity to get a lot of keywords in there.
But don’t just stuff a bunch of keywords in like you’re duplicating your Etsy tags. Pinterest doesn’t like that. Instead try to fit them in naturally and conversationally.
You should add a few relevant hashtags too, 2-3 is fine.
Now save your pin to a relevant board.
If you want to learn about my simple pinning strategy that gets me 2.2 million monthly Pinterest viewers, check out this post.
Pinning, Repinning & Scheduling
The very first board you need to save your pin to is a relevant board. NOT your ‘Best of’ board or your ‘Etsy Listings’ board.
So if you make party printables, save it to ‘Birthday Party Ideas’. Or if you make screen-printed t-shirts, save it to ‘Fashion for Millennial’s’. Make sense?
This will help Pinterest get a really good sense of what your pin is all about and where to recommend it. From this relevant board, you can repin your pin everywhere else.
I use a scheduling tool to distribute my pins and it works really well for me.
Using Tailwind, I’ve created board lists and one of my lists is for Etsy or Product related boards. So with a couple of clicks I can schedule out my pins to all suitable boards and space them out so they’re not all going out at the same time.
Scheduling is awesome because then you don’t have to worry about being available to pin at optimal times during the day. Tailwind takes care of that for you so you can just focus on getting to soccer practice on time!
Depending on the board, I will wait 2-4 weeks before repinning the same pin to the same board. Basically you need to wait until the original pin is further down the board so you don’t appear to be spamming the board.
This is mainly for the sake of group boards. I suppose you can spam your own boards as much as you like!
Related: Do’s and Don’ts of Pinterest Group Boards
Related: Ultimate List of Tools for Creative Shop Owners.
Related: How to Take Product Photos – 10 Tips for Shop Owners
Group boards are where it’s at in terms of gaining traction on Pinterest.
A group board is a board that the owner has opened up to other contributors. So the potential audience of the board is the collective following of all the contributors. This can get your work in front of a lot more people.
Finding group boards and getting accepted as a contributor can take time though. I would say on average I’ve heard back from about half the group boards I’ve inquired with. And it has taken up to 2 months to get responses. So be patient!
Here are some Etsy-related group boards I’m in that you could try inquiring with:
My Favorite Etsy Sellers
All Things Etsy
Adorable Etsy Finds
Wonderful Things Found on Etsy
Top Handmade Shops
Pinter-Etsy Small Biz Group
Handmakers Success Group Board
Look What I Made
Pro tip: If you want to find additional group boards, pick someone in an Etsy group board, look at their profile and find all the group boards they are in. (You can recognize a group board by the bubble with lots of faces in it.)
Rinse and repeat until you have a big list of boards you can try to get on! Always make sure you read the board rules before inquiring and abide by the rules after being accepted. Then start scheduling those amazing pins and watch your shop views grow!
Well done for making it to the end of this epic post! I hope now you feel like you have a better idea of how to create pins for Etsy listings!
This is a massive topic so hit me up with all your questions because I’ve likely forgotten something! (Plus I’d love to hear from you!)
Don’t forget to grab a free chapter and worksheet from my E-Book!
Pinterest has been giving me fits lately. It’s like I just don’t know what to do anymore. I have found out that they want NEW pins and only want you to save it once…sigh!
Hi Shannon, Yes Pinterest does like new pins. But that doesn’t mean that older pins aren’t getting ANY traction. If it’s not realistic for you to create new pins every day, then don’t do it. You have to find a strategy that works for you without driving you insane! I don’t always create new pins, sometimes I just re-pin the old ones. And I still get traffic. And my strategy is to pin to 10 boards and under. Pinterest doesn’t like you to be re-pinning the same thing over and over again, especially to un-relevant boards. But my understanding is that 10 boards is the cap. So that’s what I’ve been doing. Hang in there, don’t give up on Pinterest yet!
So thorough and I love the screenshots. Very easy to read along. Thanks so much for sharing! Just created my first pin, then I found this… then I re-did it the yellow birdhouse way 😀
Thank you so much! I noticed my Etsy pins on Pinterest are “dead” while other pins glean hundreds of thousands of shares and re-pins (even though they don’t generate new followers for me there? But I digress). I found you while looking for solutions to this problem. I’m going to follow your advice and see the results. Can’t wait! I’m so ready to get on with my best life.
Victoria Munt says
Great post. Thanks for taking the time to write it. I love tailwind and think it’s a great tool for scheduling. Do you still think group boards are the way to go? I’m in a few but only find the same few people post to them and repin these days. I’ve read that pinterest doesn’t like them so much these days.
Thanks again for the info 🙂
This was very helpful, thank you!
Lucy Galvin says
Hey! Loving this blog its so helpful. I have a question ( may have been covered /may be a stupid question ) , I have read a few times and didn’t seem to find an answer for this. So, I have my pins that I have made from your advice, uploaded etc, but in my business account I also have ALL my old pins from before I decided to open an Etsy shop. Is this a bad thing to have these pins mixed in with my own pins of my products? Should I make a new business account so my pins are just my pins of etsy products?
Thanks in advance!
Thank you for your explanations! I am an Etsy Seller and still new to Pinterest.
What I don´t understand: When I pin my created pins to pinterest, I can only pin it to one of my boards, which should be the most relevant for this pin, clear. But I should also pin it to my “best of” board, right? How and when shall I do that? Straight after pinning it to my relevant board or shall I leave time inbetween to pin it manually (like described above) to my “best of” board – is this then a re-pin?
Or shall I pin this to my “best of” board with tailwind? And if so, shall I pin this pin then straight afterwards, or shall I give it a month or so time to pin it? And also: shall I first fill my boards the way you described it with all my pins? Or can I use tailwind to fill my boards from the beginning on (I can select more than one board for my (re-) pin when pinning with tailwind)?
And also, how many such pins do you recommend creating from one etsy listing? Do you think 5 – 10 slightly different pins from one etsy listing is enough?
I really don´t have any idea if I expressed myself in a way you can understand it! I just hope someone can undo this pinterest monster-knot in my brain!
This post is a wonderful tutorial! I’m using Poshmark for my resale, and need ways to promote my small closet. I’m a loooongtime Pinterest user, and I feel most at home using it for other purposes. It took me just 10 minutes to create a pin following your instructions! I’ll be following your blog & Etsy from now on!
This is the best how to I’ve seen in a long time. Thank you for the time and effort to share with us. Can’t wait to get started.
Thank you for this great article, which has been really helpful! Great work!
Should I only join group boards once I have a substantial amount of pins on my account?
Hi Louise, It will increase your chances of getting accepted onto group boards if your account looks active and relevant. So yes, try to fill up your boards with high quality pins and fill out all your board descriptions. 🙂
Joni Solis says
You wrote, “I have a couple of dud pins floating around on Pinterest (pinned in the days before I knew how to create pins for etsy listings) and this is what happens when I click on one. None of these listings are from my shop. So my pin and product are sending customers to other shops.” So what about when you run across one of these pins you edit it and add the link to the category on Etsy?
Also, could you maybe consider making a post about how you name your product photos for SEO and for just being able to find them again? Also, how do you file your images on your computer? Thank you!
Honestly, it’s not worth my time to try to track down dud pins. For every one that I edit, there are 10 more floating around. It’s much better to just create new and improved pins. 🙂 Thanks for the suggestions, I will consider writing another post with extra details in it!
Great post. One thing I’ve noticed. The pin that I choose to be the COVER PHOTO for each board NEEDS TO BE SQUARE, or Pinterest will stump it off any which way.
I’ve been looking for this information all over. Thank you for sharing! Please let me know if I’m thinking and doing this right…ok…there are a few ways to add a product pin. I was glad to see that you designed a custom pin rather than pinning from Etsy and getting a horizontal photo. Here’s the downside. The description has a 500 character limit so I need to edit my product descriptions which is kind of a pain. It’s still worth the time—pinning from Etsy, the entire product description is pulled over but it looks too long and messy. Your thoughts?
I think it’s worth the time to create the perfect pin the first time. 🙂 Thanks for reading!
Very informative, you delighted me! I am a new Etsy seller and I use Pinterest a lot. Great article, thank you!
You’re very welcome! How’s the new shop doing?
Awesome article. You comment about naming your photo to help with SEO really got me thinking. I have a Mac. I photograph with my iPhone and upload to Photos, where I photofinish the images. I give them a name in Photo, but they still have an all numbers name below that. Do I have to move them to Downloads to change the name so SEO’s will see it? It seems if I change the name in Downloads the name becomes
feltbow.jpg instead of 8467293 la la la. I hope this makes sense. Thanks.
Lynn Stinten says
Thank you for this, I will definitely look at trying this for my Etsy shop.
Your post is clear enough that even I should be able to follow
This was soooo helpful! Thank you! I just opened my own Etsy shop (literally 2 days ago!) and I’ve just started researching all the ways to get more eyes on my shop and this post was so informative!
I’m so glad you found it helpful. Starting an Etsy shop can be really overwhelming, take things slow with all your research!
This was soooo helpful! I’m proud to have just made my very first pin! Thank you!!!
Yay! Well done!
This is BEYOND perfect! Just what I needed. The visual examples makes it all make so much sense and makes it easier to follow. Thanks so much for this! I’m bookmarking this one!
I’m so glad you found it helpful!
Patricia Marie Westervelt says
You are one of the most outstanding ladies I have met on the ‘wonderful world wide wicked web’ in all my years of surfing. lol
Am getting back into painting after a serious back injury, surgery, closing up shop and no more craft shows 🙁 So it all has to be done online now. You have just given me the golden key to the city, so to speak.
‘Thank you’ is a comment that packs more punch emotionally than what they appear to be on paper.
Health, Happiness, Peace to you and your family!
Red (used to have red hair)
Aww shucks, you’re making me blush! 🙂
Hi there! Love these tips thanks! My Pinterest views have gone up dramatically recently, but it hasn’t transferred to Etsy shop views yet. Hopefully trying your ideas will be just what I need.
As your Pinterest views go up, so will your Etsy views. Keep at it!
Thank you very much for the clear, totally actionable explanation. I have a (I think) pretty successful Etsy shop and, for reasons I’m not quite clear on, a very large Pinterest following. However, I get minuscule amounts of traffic on Etsy from Pinterest and it has been baffling me. I think this will help a lot and I truly appreciate it.
You’re quite welcome! Is the content you’re pinning related to your shop and target audience? You may have inadvertently acquired a large Pinterest following that isn’t targeted to your shop and that’s why they’re not clicking through.
Thank you so much for posting this explanation! I have been revamping my Pinterest Bus. Acct (ha! It was amazing how little I knew!!). Your visuals are super helpful. I use Canva and love it, super easy, so I will stick with that. Thanks again for all your helpful tips.
I’m so glad you found the post helpful! I use Canva for some things too, it’s a great tool. 🙂
Thank you so much for your info. It is so understandable and plain to follow. I’ve been on Pinterest for about 2 years but pinned blindly, not knowing how valuable Pinterest can be to a biz owner. My pins have been getting a lot of attention but there is little directive once they are on my site – therefore I’ve not seen any progress financially.
I’ve yet to find the answer to this- but first things first! Thank you again! Dianne – Kalico Kards
I’m glad you found the post helpful! Stick with a consistent strategy and you should start to see growth. 🙂
Oh my! Thank you! I’ve been pinning since October and nothing. Followed your advice in this article today and 1 person clicked to my Etsy shop thru Pinterest ☺️ It’s a start! Thanks again.
That’s a great start! Keep being consistent and the clicks will come!
Thankyou so much for this article. I have found it really helpful. I didn’t even realise Pinterest could be used so effectively for my Etsy business. First thing tomorrow I’m going to get started on this!
Laura, thanks for such well written help. I have a question though about Rich Pins. If our etsy shop is validated and we pin via etsy, it will be a Rich pin, that includes the metadata from the etsy listing. Rich pins not available for all, you have to have your account validated and there are only 4 types of Rich Pins but I’ve seen it encouraged by Pinterest and heard the visibility is better. So I like the point of Rich Pins but I would rather my description (that I enter for the pin) to be more up front rather than all the Metadata from the listing (that part makes it look messy). What do you know about this? Thanks!!!
Yes I have heard that rich pins are looked on more favourably, but why not test that theory out? You could try pinning a listing straight from Etsy and also create a unique pin and track them both to see what’s working best. Either way, having a solid keyword strategy in your description is vital. When you pin straight from the Etsy listing, you should be able to edit the pin’s description before you pin it. Would that take care of the metadata problem? Or maybe I’m misunderstanding?
sarah bergman says
Thanks for your reply Laura! Yes I will try some out. I’m totally new so trying to figure it all out. I do know that yes, you still can add a description and it will show on your pin. But this description is way under the big and bold metadata info that automatically gets in the pin. I know the description keywords and hashtags will help its visibility but to the scrolling and viewing users, it’s not really visually seen because of all the metadata. Thanks so much Laura!!
Robin Contreras says
I love this article. I think I’ve read it three times. The comment and answers are a great help also. Just a quick question – when I re-pin a pin that links to my store, do I use the pin that was already uploaded to Pinterest or do I go back and pin it from my original file on my computer?
Hi Robin, I’m so glad you found the post helpful! 🙂 Always re-pin from your original pin or from a relevant board if you can’t find the original pin. The idea is to increase views and repins, it puts your pins in favour with the Pinterest gods. If you upload the pin from your computer again, then that pin is starting from scratch. Hope that makes sense!
Hi! This is a super informative! Thank you! I have a successful Etsy shop and now working on growing my Pinterest presence. In the beginning I would just pin from Etsy to my Pinterest business page and that is not doing anything for about 85% of my pins. I now know to recreate pins. My Pinterest page is a mess…do you think I should delete those pins that are pinned from Etsy and start new? Or, keep them, but create new ones for them, too? Thank you!
Hi Kay, Don’t bother deleting old pins. Unless you have a “Best of My Etsy Shop” type of board that you would like to clean up. Otherwise just start creating new pins!
Thank you! I appreciate the response 🙂
Lynn Rogers says
Laura – thank you for the information! I don’t use PicMonkey and just have my photos downloaded from my iPhone onto my computer. When I try to pin them, the are turned to the left. Does this have to do with the pixel size of the photo?
Hi Lynn, To be honest, I’m not sure why that’s happening. You could try using a free app like photoshop express to rotate your photos before you send them to your computer. I don’t think the pixel size would be the problem.
Lynn Rogers says
thanks, I’ll try that!
Victoria Reffin says
OMG Laura thank you so much! You’re the first person to explain Pinterest and make sense so that I can understand how it works.
Would you recommend pinning other posts to your boards with your own business pins or keep them strictly your own?
I’m so glad you found this helpful! Definitely pin other people’s content to your own boards. For group boards, I only add my own content but I make sure to re-pin others too. 🙂
claudia rizhman says
Hi Laura, thank you for the awesome tips! I fave your images for making my own test here lol. You pratically talk about everething we can do for post better in Pinterest. And, i agree with you, Pinterest is the best! 🙂
Dominique Leonard says
Thanks so much for the detailed explanation! Very helpful tips and much appreciated!
Owner, “Chief Cook & Bottle Washer”
Garden Puns, Quips & Quotes on Tiles!
Love this post!! It is super helpful and a tool that I will return to again and again. Thank you so much!!!
Amazing post. Thanks for sharing!!!
Just found this article about Pinterest on Pinterest! And I am definitely saving it to read again. I just got onto my first group board and I didn’t know about linking to category instead of the item. Thanks for a great post!
Sarah J Dowson says
Thank you so much for a brilliant post. I read through it twice and then set about updating some of my Etsy products listed here. I also edited some of my website listings too.
To date I have had little interest in my Etsy shop from Pinterest. Almost all of my business comes from Etsy search. Maybe changing things around a bit will make a difference. I now have a mammoth task ahead of me.
Once you find a group board, how or where do you request access to pin to that board?
Hi Janet, Typically there are instructions on how to join within the board description. If not, I recommend contacting the owner of the board who is the first person/bubble in the list of contributors. 🙂
Laura, thank you so much! It’s a very useful article for me, I liked three pin’s designes. And I didn’t know that a pin’s description and a listing’s description are not the same.
Thank you for sharing. I am not yet creating pins but when I do your wonderful guidance will direct me in the right direction. Have a great day.
This is a great post! Thank you so much for such an organized, easily understood and user friendly article. Pinterest is the vehicle that I plan to use most extensively for marketing my Etsy shop and you just made it so clear and concise. Much appreciated!
Thank You! I am just getting ready to open up my Etsy site and this is by far the best write up I have read.
That’s such a lovely compliment, thank you!
Delivered like a real pro. Great job!
Thank you for you article. I found it very helpful!
Lara PaperFoxStudios says
I can’t thank you enough for this amazing how-to! I’ve been using Pinterest for a number of years for my etsy shop, but I also knew I was not using it to its potential. From your tips on SEO, to pinterest group boards and best practices for pinning, to creating pin-worthy graphics, this has been SO helpful! It’s easy to read and easy to follow. It was just what I needed, and I’ve already created two Pins that I am so happy with 🙂 Thank you so much!
Oh I’m so glad you found this post helpful! That makes me so happy!
Rebecca Harwin says
Great post! Thanks so much for the step-by-step and beautiful examples 🙂 Really helpful! I’m also a fan of PicMonkey but my work hasn’t looked anywhere as lovely as yours… Time for some practice!
I’m so glad my post was helpful to you! When I’m looking for inspiration for pins, I like to just scroll through my Pinterest quickly and only stop at the pins that really grab my eye. I save them to a secret board for future reference! 🙂
Thanks for the examples of Etsy product pins! I’m used to one kind for my blog, but I love the look for products you outline
Thanks so much for reading! I’m glad you found my ideas interesting! 🙂
Thanks for the info, very useful.
Heads up, I think there is a typo on the sizing. First you write “So the perfect pin size these days is 564px X 1184px” – but further down it say 584px X 1164px
Thanks for pointing that out! 🙂
Thank you so much for your post! I was able to create my pin. Could you let me know how I would go about pinning it to a group board instead of my own boards?
Hi Heather! You need to join some group boards, usually by contacting the board owners. For example, if you look at my Pinterest profile, http://www.pinterest.ca/nightingalel, and scroll down towards the bottom of my boards you’ll see I’m in a number of group boards. You can recognize them because there is a bubble of multiple faces on the board cover. When you click the board, you’ll see that there are a number of people contributing to the board. The owner of the board will be the first person in the list. There are usually instructions on how to join a board written in the description. Gosh I hope that makes sense! Once you’ve been accepted as a contributor on a group board you can pin to it just like any other board. Let me know if you have any other questions!
Simply Couture Designs says
Thank you for taking the time to write this post. I plan to try the steps for creating the pins for my shop listing on Pinterest. I like your tips about pinning to a relevant board first. This is very good to know. Great information. Thank you for sharing.
I’m so glad you found this helpful! 🙂
Very helpful information. I am starting my etsy shop and you helped a lot! Thank you
Oh I’m so glad! Good luck with your shop!
Connie Conlon says
Awesome information, thank you!
You’re so welcome!
Deborah Bennett-Smith says
Beautifully done. Very informative and helpful to all new small business owners. A LOT of insight on the HOW TO’S to get it done. I appreciate you being here. I don’t have a website yet, but I’m working on it.
Thank you so much! I’m so happy that you found the info helpful!
Hi, I read your article & love your tips. Though I have a question as I’m currently working on opening an Etsy store. I was doing affiliate marketing and used alot of Etsy items to promote on Pinterest until this Spring. As I read that Etsy was no longer allowing direct links to Pinterst And especially for owners to use direct linking to their shops. (Specifically one should have a blog or some landing page first, then link to your store) Would you have any input on this? Thanks!
Thanks for reading! Were you using Shopstyle Collective to promote Etsy items? As far as I know, you can no longer create affiliate pins for Etsy items, but there shouldn’t be a problem with linking to your own listings. Etsy has provided a Pin it button on every listing in the right hand menu bar, so that makes me think it’s still ok to have pins that link to listings. You just can’t earn a commission on clicks to other people’s items anymore. I hope that helps!
Faraz Ahmad says
Beautiful post and tutorial, thanks for sharing!
Bravo! You are brilliant!
Thank you for this post, there is sooo much out there that is cookie cutter and of very little value, your post was just the opposite, I have learned a ton.
I had listings that I needed to put in my shop, so I followed along with your post with one of those listing and will do so for the rest. Thanks again.
I just love hearing this! I’m so glad you found my tips valuable! 😀
Ohmygoodness! You’ve included SO MANY awesome tips in this one post. Thank you! I have and use Photoshop, but will be able to translate your tips easily. Thank you for your thoroughness!
That’s wonderful! I’m so glad my post was helpful to you!
Essential Chi Jewelry says
This was sooo helpful! I’ve been dabbling in DesignLab app in creating my first vertical pin today. Your visuals really helped me to simplify the process. Thank you!
Oh that makes me so happy to hear that you found my tips helpful! 🙂
This post is amazing. Sharing with some friends of mine who have etsy pages…Thank you!
Aww, thanks for the shares! 🙂
A couple of your suggestions I’m already implementing, but you’ve given me a few more to try. I’m looking forward to creating more pins.
I had no idea you could use Pinterest for Etsy! So neat!
Yes! Pinterest is a great tool for marketing Etsy products!
Super cute pins! I love the variety that you created just by using two photos. It’s amazing how creating fun graphics can sell a product versus just a photo of the product. Thanks for sharing!
Thanks so much! 🙂
This is so great for you to share! I love all everything about this. I agree with making correct images and ketwords for pinterest.
I’m so glad you found it helpful!
Anne Mackie Morelli says
Thank you for sharing your knowledge and experience. I always enjoy learning new things and new ways to approach an activity. You have given me some things to think about!
Absolutely! Thanks for stopping by!