Browsing Category: Creative Business

How to Take Product Photos – 10 Tips for Online Shop Owners

How to take product photos. How to create beautiful product photography for your online shop using only your phone and a few props. Product photography doesn't have to be complicated or expensive. Start with my top 10 tips for how to take amazing product photos! Draw customers into your shop with gorgeous images that really do justice to your products.

Product photography can feel like a huge obstacle to opening an online shop. It can be overwhelming trying to figure it all out on your own. And when you’re just starting out, you don’t have extra cash to spend on fancy equipment or courses. Trust me, I’ve been there. There at the starting line, wondering why my photos didn’t look as pretty as everyone else’s. Knowing I had a great product and feeling so frustrated that my photos weren’t doing it justice. Is that how you’re feeling? I don’t want that for you. So I’m going to share my top 10 tips for how to take product photos for your online shop!

How to take product photos. How to create beautiful product photography for your online shop using only your phone and a few props. Product photography doesn't have to be complicated or expensive. Start with my top 10 tips for how to take amazing product photos! Draw customers into your shop with gorgeous images that really do justice to your products.

This blog post contains affiliate links. Learn more.

Let me start by saying that no, you don’t need to invest in expensive tools or equipment. I take all my product photos using my smartphone and a few inexpensive props. It doesn’t have to be complicated to work. If your phone has a decent camera, and you can spend $20 on extras, then you’re off to the races!

It has taken me years to be able to get my photos where I wanted them to be. I figured it all out on my own with a lot of trial and error and I shed a lot of frustrated tears. But It doesn’t have to be that way for you!

If you’re interested in the nitty gritty, extremely detailed description of EXACTLY how I photograph my products, then you’re going to want to check out the e-book I wrote. It has it all! It’s almost 50 pages of info, way more than I could include in a single blog post.

For now, you can start with these tips for for how to take product photos, and grab a free chapter from the e-book. 🙂

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Do’s and Don’ts of Pinterest Group Boards – A Comprehensive Guide

How to find and join Pinterest group boards. This comprehensive guide of do's and don'ts will help you navigate Pinterest group boards. Learn how to contact board owners, what content to post and general best practices for participating in group boards.

There’s a lot of buzz around Pinterest group boards. What they are, how to find them and if they’re worth your time. It’s a big topic to cover. Here’s the long and short of it; if Pinterest is a part of your marketing strategy (and it definitely should be) then group boards are a must. They will help you get eyes in front of your content and drastically increase your reach. They are also an excellent source of great re-pinnable content for your own boards.

How to find and join Pinterest group boards. This comprehensive guide of do's and don'ts will help you navigate Pinterest group boards. Learn how to contact board owners, what content to post and general best practices for participating in group boards.

This blog post contains affiliate links. Learn more.

(This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)

 

I’m going to break down the do’s and don’ts of Pinterest group boards as simply as I can. It may seem overwhelming at first, but once you get the hang of it (and learn from some of my mistakes!) you’ll be on your way to major traffic growth.

 

What is a Group Board?

A group board is simply a Pinterest board in which multiple people can contribute pins.

One person owns the board and can invite others to contribute to the board.

They are beneficial because the pins in the board can be exposed to the followers of all the contributors, not just the owner.

So if the board has 10 contributors and they all have 500 followers, your pins could potentially be getting in front of 5000 sets of eyes. That’s why they are valuable to your marketing strategy.

 

How to Find Group Boards

The best way to find good group boards is to find a top blogger in your niche and take a look at their list of boards, chances are they will own or contribute to several group boards. You can tell if it’s a group board at a glance because of the bubble overlay indicating multiple contributors. 

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A Simple 10 Minute Pinterest Strategy

This simple Pinterest strategy only takes me 10 minutes a day and gets me 2.2 million monthly Pinterest viewers! This strategy works for manual pinning or with a scheduling tool. It's simple and it works. I rely on Pinterest for the bulk of my traffic, it is a powerful tool. But it doesn't need to take up all my time! 10 minutes a day is all I've got, and this pinning strategy is so effective that 10 minutes is all I need!

If, like me, you’ve spent time researching the best way to use Pinterest to grow your business, then no doubt you’ve seen multiple blog posts such as “how to schedule a month’s worth of content in an hour and explode your blog!”. Well, I’ve read those posts and I call bullshit. Scheduling that much content takes closer to 4-5 hours. Plus I’ve tried all kinds of strategies that were supposed to ‘explode’ my views, and no dice. So I found a way to harness the power of Pinterest as a marketing platform for my online business without letting it become a huge burden and time suck. And the results speak for themselves. I get 2.2 million monthly Pinterest viewers using this simple Pinterest strategy! 🙂

This simple Pinterest strategy only takes me 10 minutes a day and gets me 2.2 million monthly Pinterest viewers! This strategy works for manual pinning or with a scheduling tool. It's simple and it works. I rely on Pinterest for the bulk of my traffic, it is a powerful tool. But it doesn't need to take up all my time! 10 minutes a day is all I've got, and this pinning strategy is so effective that 10 minutes is all I need!

This blog post contains affiliate links. Learn more.

(This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)

I’m at a point in my business where I’m pretty tired of all the click-bait articles that promise me explosive sales and pageviews. I’ve clicked them and they’ve let me down. (Never mind the fact that most ‘how-to’ posts don’t ever tell you ‘how-to’ do anything. So annoying.)

Turns out there is no formula for making your business a success. You’ve got to march to the beat of your own drum so to speak. Your business, your rules.

So that’s what I’ve done with my Pinterest strategy. I’ve made it my own and this strategy has been working really well for me.

Here are some stats:

Monthly Pinterest viewers: 2.2 million
Monthly Pinterest engaged viewers: 75K
(these numbers fluctuate a bit but if they go down they always come back up about a month later)
I get an average of 10-12 new Pinterest followers a day. Some days I get close to 30!
Blog monthly pageviews from Pinterest: 25K
Pinterest accounts for about 30% of my Etsy shop views.

My sincere hope and belief is that this simple Pinterest strategy can work for you too.

But I’m not going to sit here and promise you explosive results. That’s crap and I won’t do it. All I can do is share the strategies that work for me.

Above are my personal stats, but Tailwind (the Pinterest scheduler I use, but which isn’t a requirement for this strategy to work) also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.

What I do ask, is if you give my strategy a try, try it for a minimum of 60 days. That should definitely be enough time to see if it’s working for you. You should see your followers start to grow daily and your views go up dramatically.

You’ll know it’s working for you when the process doesn’t feel like a huge chore but you’re still getting great results.

 

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Ultimate List of Tools for Creative Shop Owners

Are you a creative entrepreneur looking to jumpstart your business? With over 4 years of experience, I've compiled all the best resources and tools for creative shop owners that I personally use. Stand out as a pro in your niche whether you are an online shop owner or stick to craft fairs. There are loads of free tools for creative shop owners out there that will help make your handmade business a success!

I’ve been running The Yellow Birdhouse for about 4.5 years. I have sold my handmade creations either through consignment or wholesale during those 4.5 years in local brick and mortars. I’ve been selling on Etsy for almost 3 years and I’ve run a second Woocommerce shop for about 2 years. So I’ve got some experience under my belt for sure. Now don’t get me wrong, I’ve made plenty of mistakes and I’m still learning. But I feel at this point in my journey I’ve got some wisdom to share. Today’s wisdom is all about the various resources and tools I use to run my creative business. These are tools I personally use every day and highly recommend. And many of them are free! This post will be kept up to date as I discover new share-worthy tools for creative shop owners to help you run the business you’ve always dreamt of!

Are you a creative entrepreneur looking to jumpstart your business? With over 4 years of experience, I've compiled all the best resources and tools for creative shop owners that I personally use. Stand out as a pro in your niche whether you are an online shop owner or stick to craft fairs. There are loads of free tools for creative shop owners out there that will help make your handmade business a success!

This blog post contains affiliate links. Learn more.

 

Tools for Creative Shop Owners

When you’re running your own small creative business, you have to wear ALLLLL the hats.

You have to think about websites, packaging, accounting, product development, marketing, promotion, shipping and everything else.

It’s a ton of work above and beyond developing your craft.

It’s taken me years to discover all the best resources and I don’t want you to waste that much time on the same struggle.

I want to help you free up time to be your best creative self.

So I’m revealing all my sources!

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How to Create Pins for Etsy Listings and Add Them to Pinterest

How to create pins for etsy listings and add them to pinterest. Designing custom pins for your product listings is the best way to massively increase your shop views. Get customers into your online shop with an effective Pinterest strategy. Create unique pins for your listings will help you stand out in a sea of standard listing pins.

If you are a maker with an online shop, you know how hard it can be to stand out in the crowd. There are a ton of shops competing for the same customers and getting eyes on your products can be really difficult. With online shops you can no longer just open the doors and expect customers to come rushing in, you have to (virtually) go out there and find people and drag them into your shop. I know, it sounds depressing. You’ve spent all this time perfecting your craft, polishing your shop and now I’m telling you you need to work hard bringing in customers.

Don’t shoot the messenger!

Outside of Etsy, the best place to focus your marketing efforts is on social media. And you’ll get the biggest bang for your buck using Pinterest. (So to speak, since Pinterest is FREE to use after all, lol). So I’m going to show you how to create pins for Etsy listings and the best way to add them to Pinterest.

How to create pins for etsy listings and add them to pinterest. Designing custom pins for your product listings is the best way to massively increase your shop views. Get customers into your online shop with an effective Pinterest strategy. Create unique pins for your listings will help you stand out in a sea of standard listing pins.

This blog post contains affiliate links. Learn more.

(This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)

 

Fair warning: This post is novel-length. 😀 But I know you’ll find it super helpful, so hang in there!

 

Pinterest is a great platform for product sellers because it is basically a visual search engine. People go there to look at all the pretty pretty pictures. And online product sellers already have lots of pictures to share. It’s a good match.

Other social platforms, not so much.

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